What is a Print Broker?
June 28, 2010
The term ‘Print Broker’ is loosely used by some businesses in the graphics/print industry to reflect their partial role as a print manager. In reality these businesses are usually graphic designers that have relationships with two or three printers they regularly send work to. This approach is fine, however there’s usually no analysis of quoting trends from a large number of suppliers. This makes it impossible to make intelligent decisions about which suppliers to approach for specific projects. Clients therefore, will not know if they are paying above the “mean” price from a wider spectrum of the print market.
In contrast Paradigm Print Media, is a dedicated print broker. We have custom built software that helps us procure and analyse printing quotes from a vast array of Australian and Asian (for larger offshore projects) suppliers. We offer the benefit of the competitiveness of the open market, with the convenience of one point of contact.
We do not internally handle graphic design requirements from clients. Any requests for these services are referred to graphic designers we have existing relationships with as clients. We prefer this business model because it gives our clients the flexibility to choose a design company in line with their budget and stylistic requirements. This allows us to concentrate on our core focus – securing the best print deal for you.
Because Paradigm deals with so many different suppliers (currently 70+ South East Queensland, Australian and Asian printers), we have gathered a vast amount of information and experience – this gives us a much broader depth of industry knowledge than any one printing company has at their disposal.
If you are looking for a professional solution to ALL your ongoing print media needs (Offset, Digital and Screenprinting), Paradigm provides the right combination of quality, price and turnaround for your specific needs.
